Olivia Yallop is an influencer strategist, trend forecaster and head of Fairy Futures at The Digital Fairy, an all-female creative agency and digital consultancy based in London. She has a degree from the University of Oxford. She has guest lectured at the London College of Fashion on the subject of brands and social media. She hosts a DigiDebates panel series (social media-related discussions held as an old-school style debate) at Soho House in London, and also a Fairy Futures podcast. She also writes a monthly pop-cultural tech column for Miss Vogue, aimed at encouraging the next generation of women in digital.