CLIENT

Middle Eats

BIO

Obi and Salma, the dynamic husband-and-wife team behind Middle Eats, have revolutionized the way people experience Middle Eastern cuisine. As creators of YouTube's largest English-language channel dedicated to traditional Middle Eastern cooking, they've amassed over 400,000 subscribers since their 2020 launch. Their unique blend of Egyptian heritage and upbringings in the diverse Middle Eastern communities of London and Dubai has allowed them to bridge cultural gaps and make authentic recipes accessible to a global audience.

Salma, a former biomedical researcher who pivoted from a promising career in science after earning her PhD, and Obi, a software engineer, combined their technical expertise with their shared passion for food and cultural heritage. This fusion of skills enables them to approach recipe development with scientific precision while maintaining the soul of traditional Middle Eastern cooking. Their channel has quickly become the go-to resource for those eager to explore the rich culinary traditions of the Middle East, offering not just recipes, but stories that connect people to the vibrant flavors and history of the region.

Through Middle Eats, Obi and Salma are redefining Middle Eastern cuisine for a new generation, proving that traditional recipes can be both authentic and approachable. Their work goes beyond cooking, fostering cultural understanding and appreciation through the universal language of food.

You can find their recipes and work here.

Represented By
Aevitas Creative Management

Get In Touch

19 W. 21st Street, Suite 501
New York, NY 10010